From Zero Digital Presence to 480 Qualified Leads in 45 Days
A residential developer launching a new project with no brand, no website, and a deadline. We built the campaign from concept to conversions in under 6 weeks.
480+
Qualified leads in 45 days
₹52
Cost per lead (industry avg ₹280)
3.1%
Lead to site-visit conversion
6.2×
Return on ad spend
18
Bookings in first 45 days
A mid-size residential developer in Nagpur was launching a 2 and 3 BHK project with a soft-launch deadline 6 weeks out. They had a brochure, a site map, and a WhatsApp group of brokers. No brand. No website. No digital ads. No marketing team. Their previous project had relied entirely on broker network — slow, expensive, and unscalable. This time they needed a digital pipeline that could generate 300+ leads in the first month.
Generate qualified home-buyer leads (families in the ₹60-90 lakh budget range, primarily Nagpur residents) within a 45-day campaign window. Budget for ads: ₹1.2 lakh. Management fee: ₹42,000/month. Timeline to first lead: 7 days from kickoff. The developer had tried Facebook ads once before — spent ₹30,000, got 12 leads, closed zero. They were sceptical but had no better option.
Brand and creative
Project brand identity, colour palette, project name refinement, tagline. All visual assets for ads created in-house.
Landing page
Dedicated campaign landing page built — not the main website. One CTA: book a site visit. Load time under 2 seconds on mobile.
Campaign launch
Meta lead gen + Google Search campaigns live. 3 audience sets, 6 ad creatives, 2 copy variants tested simultaneously.
Optimise
Killed 2 underperforming audiences. Scaled budget into top-performing ad set. Introduced retargeting for landing page visitors.
Scale and convert
WhatsApp follow-up automation for every lead. Weekly site visit scheduling integrated. Final push with urgency-led creatives.
The previous agency had boosted posts — broad audience, generic creative, no landing page. Yunicon used hyperlocal audience targeting (5km radius from project site, income signals, home-ownership intent), a dedicated landing page with a single CTA, and video creatives showing the actual location and floor plans — not stock footage. Relevance score was consistently high, which reduces cost per click significantly on Meta's algorithm.
The client's sales manager tracked every lead in a spreadsheet. Of the 480 leads, 15 were classified as high-intent (visited the site twice or more). 18 bookings were made within the campaign window — at an average ticket size of ₹72 lakh. The total campaign cost (ads + management) was ₹1.62 lakh. Revenue generated from bookings in the first 45 days: ₹12.96 crore in inventory value.
We had spent ₹30,000 on Facebook ads before and gotten nothing. In 45 days with Yunicon we had 18 bookings confirmed. The difference was not the platform — it was the strategy behind how they used it.
— Sales Director, residential developer · Nagpur (illustrative)
This is an illustrative reference case study based on industry benchmarks, not a documented Yunicon client record.
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