200 Seats. 6 Weeks. Every Seat Filled.

A well-established coaching institute for CA foundation and UPSC had always filled seats through word of mouth and flyers at colleges. A new batch of 200 seats needed to be filled in 6 weeks — and the traditional pipeline was not generating enough volume. They had a basic website, an inactive Facebook page, and a Google My Business profile. No ad account. No pixel. No CRM. Starting entirely from zero.

Yunicon deployed a full-funnel Meta campaign targeting students aged 18-24 in Nagpur who had expressed interest in competitive exams, visited coaching-related pages, or were within 10km of the institute. Three audience sets: cold (interest-based), warm (website visitors via pixel), and hot (video viewers). Each stage had different creative and different messaging. Creatives featured real student success stories, faculty credentials, and a clear offer — free demo class.

The education sector average cost per lead in India via Meta ads is ₹180-220 for competitive exam coaching. Yunicon achieved ₹48 because of three decisions: hyperlocal targeting (not broad India — just Nagpur and a 20km radius), video creative with a real student testimonial (higher trust, lower CPM), and a free demo class as the CTA rather than a direct enrolment push. Lower friction at the top of the funnel = more leads at lower cost.

Over 42 days: 1,109 leads generated. 722 attended the free demo class. 200 confirmed enrolments — filling the batch entirely. Total ad spend: ₹53,280. Management fee: ₹42,000 (Yunicon Scale Ads package). Total investment: ₹95,280. Revenue from 200 enrolments at ₹45,000 per student: ₹90 lakh. Cost of acquisition per enrolled student: ₹476. ROI: 943×.