A B2B SaaS Startup With a Great Product and No Brand
Built in a garage. First 10 clients from personal network. Needed to look like a company — and be found by the right buyers. Brand identity, website, and LinkedIn in 60 days.
60 days
Concept to full brand launch
3
Enterprise enquiries in first month
₹0
Paid ads — all inbound organic
1,200+
LinkedIn followers in 45 days
A 2-year-old B2B SaaS startup providing HR automation software to mid-size companies had 10 paying clients, positive NPS, and a product roadmap funded by revenue. What they did not have: a brand, a website that reflected the product quality, or a LinkedIn presence that made them findable by procurement teams. Every new client came from the founder's personal network — slow and not scalable. They were about to start enterprise sales conversations and needed to look the part.
Yunicon's Signature Branding package + Premium Website package, delivered concurrently over 60 days. The brief was specific: look like a company that enterprise buyers can trust. Not a startup aesthetic — no neon, no gradients, no "disruption" language. Clean, confident, data-led. The brand needed to signal reliability, precision, and scale — because those are the values that matter in HR software procurement.
Brand strategy
Competitor visual audit, positioning statement, brand voice, target buyer persona. Written brief signed off before any design begins.
Identity design
3 logo concepts presented. Client chose direction 2. Full identity system built: logo suite, colour system, typography, iconography.
Website design
8-page website: Home, Product, Features, Pricing, Case Studies, About, Blog, Contact. Built in Next.js. Sub-2-second load time. CMS for blog.
LinkedIn presence
Company page set up, 30-day content calendar created, first 12 posts published. Founder's personal profile optimised for enterprise buyers.
Launch
Brand launch announcement across LinkedIn, email to existing client base, press release sent to 3 startup media outlets.
The original company name was generic and hard to remember. Yunicon recommended a name refinement exercise — not a full rename, but a cleaner, more memorable shortform that worked across digital platforms. The refined name cleared trademark checks, had an available .in domain, and had a natural pronunciation in both English and Hindi. A 3-day decision that transformed how the brand presented in every context thereafter.
Within 30 days of the brand launch: 3 inbound enterprise enquiries from companies with 200+ employees — all via LinkedIn. 1,200 LinkedIn followers on the company page from zero. The founder closed one of the three enterprise deals within 60 days — at a contract value of ₹4.8 lakh annually. No paid ads. No outbound sales calls. The brand did the work.
Before Yunicon, I would hesitate to send prospects to our website. Now I lead every conversation by sending the link. Three enterprise deals in the pipeline in the first month — from a brand that did not exist 60 days ago.
— Founder, B2B SaaS startup · Pune (illustrative)
This is an illustrative reference case study based on industry benchmarks, not a documented Yunicon client record.
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